U-Haul to Enhance Online Customer Experiences With CoreMedia LiveContext

America’s leading DIY moving and self-storage company selects CoreMedia to augment its e-Commerce sites with immersive content and rich media


U-Haul facility and trucks SAN FRANCISCO, January 12, 2016 — CoreMedia, a leading digital experience (DX) company, today announced that U-Haul, the industry leader in do-it-yourself moving and self-storage, has selected CoreMedia LiveContext to seamlessly enhance its existing online stores with rich media and engaging content.

U-Haul, which celebrated its 70th anniversary this year, has dedicated itself to meeting the needs of the moving public with the nation’s largest rental fleet of trucks, trailers and towing devices. One in five people moves each year and nearly 75 percent of those movers are “do-it-yourselfers.” To serve its vast and diverse customer base, U-Haul has built a broad online presence that operates on the principles of efficiency and responsiveness.

As customers spend more and more time online researching products and services, U-Haul has placed an emphasis on providing a comfortable and hassle-free online experience supported by useful information, personalized content and visually engaging media.

However, many e-Commerce systems lack native support for reusable content, rich media assets and social interaction. Marketing teams must resort to expensive and time-consuming manual processes for preparing and publishing content that is not stored in the e-Commerce repository. This results in lengthy publishing delays, fewer promotional campaigns and limited mobile publishing. To address these challenges, U-Haul has selected CoreMedia LiveContext to unify and extend its in-house e-Commerce platform and content management capabilities.

"With CoreMedia LiveContext we can deploy new pages and content quickly and easily, without disrupting current operations or putting additional strain on our IT resources," said Mike Matlock, Executive Vice President of U-Haul. "In this way, CoreMedia is helping us enhance our online customer experience."

“We are very excited to be working with U-Haul,” added Glenn Conradt, CoreMedia’s Vice President of Global Marketing. “We look forward to helping them energize their e-Commerce investments so that that they can continue to meet their customers’ needs in an increasingly omni-channel world.”

CoreMedia LiveContext is a content and digital asset management solution that augments the capabilities of existing commercial and in-house e-Commerce systems with a range of capabilities including:

  • Blend product data, branded content, and rich media
  • Responsive templates, reusable content assets, and adaptive image handling
  • Flexible navigation management
  • Editable text overlays, “drag and drop” image maps and real-time multi-channel previews
  • SEO optimization tools
  • Advanced personalization of both content and commerce elements. 

CoreMedia’s robust, mature e-Commerce APIs enable seamless and real-time integration with existing product catalogs, pricing systems and front-end modules. And unlike some vendors, CoreMedia doesn’t force its customers to completely rebuild their existing site or recreate front-end business logic. Customers with in-house e-Commerce systems can re-energize their existing investments without sacrificing years of effort or putting existing operations at risk.


About CoreMedia

CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-Commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany.

About U-Haul

Since 1945, U-Haul has been the No. 1 choice of do-it-yourself movers with a network of more than 20,000 locations across all 50 states and 10 Canadian provinces. U-Haul customers’ patronage has enabled the U-Haul fleet to grow to more than 135,000 trucks, 107,000 trailers and 38,000 towing devices. U-Haul offers more than 491,000 rooms and 44 million square feet of self-storage space at owned and managed facilities throughout North America. U-Haul is the largest installer of permanent trailer hitches in the automotive aftermarket industry and is the largest propane retailer in the U.S.
www.uhaul.com