Stern Digital turns to CoreMedia for its online presence
Greater emphasis placed on social and mobile as well as increased visual engagement
Hamburg, July 17, 2015 – Germany’s most popular news weekly, Stern, published by Europe’s largest printing and publishing firm Gruner + Jahr (G+J), has completely reinvented its multi-channel online news portal, STERN Digital (www.stern.de), with the help of CoreMedia’s innovative digital experience (DX) platform. The portal’s structure has been enhanced to stimulate greater interaction with readers, and CoreMedia’s social media functionality allows STERN Digital to benefit from enhanced social sharing. Visitors also have more options when it comes to commenting on articles. The aim is to foster an exchange of ideas and opinions among readers and the editorial staff, and to generate greater exposure for authors.
In addition to strengthening the social aspect and enhancing the visual appearance, STERN Digital is also improving its mobile capabilities. The enhanced online presence is built on a set of fluid, dynamic site templates that make it more flexible and modular. With greater emphasis on images and other multimedia elements, the publication’s online experience is to look and feel more like its print-based sibling. CoreMedia’s rapid development framework, the CoreMedia Blueprint, provides advanced responsive templates that ensure that STERN editors only have to create content only once – with CoreMedia’s dynamic publishing system automatically delivering the right content to the appropriate channel. CoreMedia Studio, CoreMedia’s Web-based user interface, provides improved usability and integrated article preview for faster and more streamlined editorial workflows.
“The new STERN Digital is forward-looking,” says Daniela von Heyl, Digital Business Director at G+J Digital Products. “Its design is based on the most current mobile and social usage trends. And going forward we’ll offer the advertising industry greater visibility and increasingly innovative ad formats.”
Klemens Kleiminger, CEO of CoreMedia, adds, “With the ability to create content easily, combine it dynamically with other content and optimize it for mobile and other channels, STERN’s online presence delivers a personalized digital experience tailored to individual visitors at all times. We’re convinced that this enhanced online experience, which the new portal offers readers, will have a very positive influence on Stern’s ability to attract more readers and engage them more effectively.”
CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-Commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany.
For further information, please visit www.coremedia.com