Graybar Utilizes CoreMedia to Enable Next Generation e-Commerce Solutions
Fortune 500 firm selects CoreMedia LiveContext to deliver integrated content and commerce experiences for customers
SAN FRANCISCO, December 14, 2015— CoreMedia, a leading digital experience (DX) company, announced today that Graybar, a Fortune 500 distributor of high-quality electrical, communications and data networking products and related supply chain management and logistics services, has selected CoreMedia LiveContext as the foundation for an integrated suite of online properties to blend content and commerce functionalities across multiple devices or channels.
As one of the largest employee-owned companies in North America and a leader in supply chain management and logistics services, Graybar’s mission is to serve as the vital link in the supply chain, adding value for customers and suppliers. Graybar was seeking a technology solution that could help unite web properties, empower business users to work more efficiently, and deliver engaging online experiences to its customers. Most importantly, the solution had to be able to integrate with their existing IBM® Commerce infrastructure.
CoreMedia LiveContext addresses these requirements by providing a flexible, modular content management solution to augment existing e-Commerce product catalogs with brand, product, inspirational and instructional content to address customers’ needs. The CoreMedia solution has been validated for use by IBM and is the result of the close collaboration with, and unique access to, the IBM product teams.
Graybar will deploy CoreMedia LiveContext as a common content management infrastructure to unify its existing web properties. Critical differentiators include CoreMedia’s seamless, two-way integration with IBMWebSphere Commerce®, easy to use authoring experience, flexible architecture, adaptive image handling and the ability to tag content for dynamic reuse across multiple sites and channels.
“At Graybar, we’re always looking for new ways to deliver innovative solutions that work to our customers’ advantage,” said David Meyer, Graybar Vice President, Chief Information Officer. “We needed a technology solution that could enhance the customer experience across all of our existing channels, while providing more flexibility and ease of use for our business users. We believe CoreMedia will help us achieve these objectives.”
“We’re proud to be working with Graybar on this project,” said Glenn Conradt, Vice President, Global Marketing and North America. “As one of North America’s largest employee owned companies, they have a reputation for integrity and customer focus. We’re excited to help them deliver on their promise to deliver dynamic and engaging e-Commerce experiences that delight customers and employees alike.”
Graybar, a Fortune 500 corporation and one of the largest employee-owned companies in North America, is a leader in the distribution of high quality electrical, communications and data networking products, and specializes in related supply chain management and logistics services. Through its network of more than 260 North American distribution facilities, it stocks and sells products from thousands of manufacturers, helping its customers power, network and secure their facilities with speed, intelligence and efficiency.
For more information, visit www.graybar.com or call 1-800-GRAYBAR.
CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-Commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany.