CoreMedia Powers the Launch of Henkel’s New Global Web Properties
Henkel, a Global Leader in Brands and Technologies, Relies on CoreMedia 7 for Personalized, Multi-Channel and Social Online Presence
Hamburg, September 25, 2014 – CoreMedia is pleased to announce the launch of the new web properties of Henkel (www.henkel.com), a global company with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. The new web properties are built on CoreMedia 7, the latest version of Core Media’s flagship Web Content Management solution. The global site (www.henkel.com) and German site (www.henkel.de) have already launched on the new platform and will be followed by the rollout of more than 45 additional regional websites. With its new web presence, Henkel is positioned to meet both current and emerging requirements of global Web publishing. The new corporate websites are aimed at a broad range of target groups including investors, partners, service providers, media representatives, B2B business partners, job applicants and consumers. Site content is personalized to ensure that all visitors are presented with content that is timely and relevant. In addition, the website acts as a content source for the company’s other communication channels, such as the Henkel mobile app and newsletter.
CoreMedia won the bid for the Henkel re-launch by successfully meeting a comprehensive list of qualifying criteria and outperforming three other competitors. Henkel was particularly impressed by the intuitive usability of CoreMedia Studio, CoreMedia 7’s integrated editorial environment. The solutions sophisticated multi-channel content preview function enabled Henkel to optimize the responsive web design of its websites. Thanks to CoreMedia’s object-based architecture and user-friendly site templates, Henkel business users can efficiently reuse content across all of its local and national sites. Henkel has a strong presence in a range of global markets. With CoreMedia's efficient, centralized editorial control, Henkel can be sure that its corporate identity will remain consistent across all its websites.
Henkel is also able to take advantage of Elastic Social, CoreMedia 7’s fully integrated social software tool set. With it, Henkel is able to cross-publish content from the company’s corporate sites into its social media accounts, giving social users personalized perspective on the company’s complete web presence.
"CoreMedia 7 quickly won us over. It was clear that the system was not the result of a bunch of acquisitions, but was developed organically from a single source," said Bettina Fischer, Head of Corporate Online Communications at Henkel. "I think that helped the implementation of the solution to go so smoothly. Thanks to the professional support from CoreMedia during the technical design phase, we always felt well looked after."
Gerrit Kolb, CEO of CoreMedia, stated: "By managing website content centrally using CoreMedia 7, Henkel is now perfectly positioned to present content that is optimized for many different channels, including mobile. Multichannel set-up and personalized content at different touchpoints are far from being pure B2C topics: they’ve matured in the B2B environment, to become key determinants for competitive success. Henkel has recognized this trend and with the launch, they’ve established the ideal platform for their online presence, today and tomorrow." Mr. Kolb added: "We look forward to continuing our partnership."
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16.4 billion euros and adjusted operating profit of 2.5 billion euros in fiscal 2013. Henkel’s preferred shares are listed in the German stock index DAX.
CoreMedia is a leading provider of web content management (WCM) software for companies whose online experiences should be targeted to the respective context of their customers, regardless of the channel or touchpoint being used. CoreMedia CMS Suite creates unparalleled added value for companies by seamlessly integrating digital and social media content that enhances editorial productivity, and also improves the time to market under the most challenging of conditions. As a result, companies are able to better align their online strategies to the user, thereby increasing customer loyalty and ultimately boosting sales and efficiency.
CoreMedia was founded in 1996 and is headquartered in Hamburg. The company has offices in San Francisco, Washington, London and Singapore. The list of CoreMedia customers includes international organizations, such as the Association of American Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, JD Group, Tchibo, Telefónica Deutschland and ZDF.