CoreMedia’s LiveContext Solution Selected by Office Depot
Quick Integration Reduces Time-to-Market for Online Campaigns
SAN FRANCISCO — January 26, 2015 — CoreMedia, a leading Web Content Management (WCM) company, today announced that Office Depot, Inc., a leading global provider of office products, services, and solutions formed by the merger of Office Depot and OfficeMax, selected CoreMedia LiveContext software to help enhance the customer shopping experience for officedepot.com by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. CoreMedia LiveContext is designed to enable e-Commerce and marketing professionals to augment their online e-Commerce product catalogs with marketing content to address the needs of their online shoppers.
“As a global company, Office Depot, Inc. is continually seeking opportunities to improve the customer shopping experience on officedepot.com while optimizing the internal processes that support them,” said Richard Polly, Senior Director of eCommerce at Office Depot. “CoreMedia’s digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market.”
Late last year and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.
“Meeting today’s online retail needs and time to market requirements can be difficult, especially with so many parts of the organization taking an active role in delivering the experience for their customers. We are very pleased to prove that CoreMedia’s experience in integrating with leading e-Commerce vendors could be leveraged with Office Depot’s custom e-Commerce solution,” said Gerrit Kolb, CEO of CoreMedia. “CoreMedia’s LiveContext solution is easy to deploy and provides a single user interface ensuring that both business and technical users have the right resources at their fingertips to deliver a stronger, stickier and more profitable online shopping experience.
CoreMedia LiveContext 2.0
CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty. The application has three foundational components:
- Visual Engagement: Great design elements, exciting layouts and a mobile-first responsive and adaptive approach enable e-Commerce and marketing
professionals to design experiences that attract and engage shoppers.
- Immersive Content: Through product-aligned storytelling, e-Commerce professionals can deliver inspirational, content-driven stories that are seamlessly embedded with product information.
- Incremental Innovation: A grow-as-you-go approach ensures that operations won’t be disrupted while evolving to experiential commerce. A fixed-price rapid-deployment offering, aligned with tangible business value and delivered within as little as 10 weeks, is provided.
Connect With CoreMedia
CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-Commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany.