CoreMedia LiveContext 2.0 Helps Businesses Transform their Online Stores with Experiential Commerce
Deep integration with IBM WebSphereCommerce delivers powerful experiential tools to enhance customer experience and drive sales
Tampa, FL — May 13, 2014 — CoreMedia, a leading Web Content Management (WCM) company, today announced CoreMedia LiveContext 2.0, a next-generation digital engagement application integrated with IBM® WebSphere® Commerce that empowers e-Commerce and marketing professionals to transform their online stores with deeper, more visually appealing and immersive experiences. With CoreMedia LiveContext 2.0, clients have maximum control and flexibility in meeting the needs of online shoppers.
Many retailers focus their time and effort on the transactional mechanics of the shopping experience when building online stores. However according to a research study conducted by the Seoul International Color Expo, over 90 percent of online shoppers say visuals are the most influential factor driving a purchase decision. Customers today demand a more personalized shopping experience with compelling visuals that immerse users in the brand. CoreMedia LiveContext 2.0 accomplishes this through an experience-based approach that gives organizations greater creative freedom in how they visually present and augment their online stores with engaging content.
Read more detailed blog post: Disconnected Customer Experiences are Fraught with Friction
According to a report by Peter Sheldon and Stephen Powers at Forrester Research Inc., “It is no longer enough to enable an online catalog and transactional eCommerce: Today's marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences.”
"CoreMedia LiveContext 2.0 strengthens the Content and Commerce story from CoreMedia and represents another great innovation that should be a clear differentiator in the marketplace,” said Pat Garcia, Associate Partner in Technology at customer engagement agency and CoreMedia Partner Rosetta.
“Meeting today’s savvy shoppers’ demands takes innovation, creativity and storytelling,” said Glenn Conradt, VP of Global Marketing at CoreMedia. “By integrating with IBM WebSphere Commerce, we are providing the necessary tools to ensure businesses can build a strong emotional connection to their customers while delivering an intimate shopping experience.”
CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty.
The application has three foundational components:
- Visual Engagement: Great design elements, exciting layouts and a mobile-first responsive and adaptive approach enable e-Commerce and marketing professionals to design experiences that attract and engage shoppers.
- Immersive Content: Through product aligned storytelling e-Commerce professionals can deliver inspirational, content-driven stories that are seamlessly embedded with product information.
- Incremental Innovation: A grow-as-you-go approach ensures that operations won’t be disrupted while evolving to experiential commerce. A fixed price rapid deployment offering, aligned with tangible business value and delivered within as little as 10 weeks, is provided.
"The seamless integration between CoreMedia and WebSphere Commerce Management Center, minimizes the number of tools that business users need to build a visually compelling and effective e-commerce application,” said Jerry Lewis, VP, WebSphere Commerce Practice at SysIQ. “Many other commerce and content solutions are cobbled together making them complex and difficult to manage. With CoreMedia, merchandisers, marketers, and merchants can effectively combine content with commerce in a long-awaited, much needed tool set."
• Video: CoreMedia LiveContext: Experiential Commerce
• Blog Post: Experiential Commerce: The Vision and Value for Unifying the Customer Experience
• Blog Post: The Role of Product-Aligned Storytelling in Experiential Commerce
• Blog Post: Create Cross-Channel Consistency for Every Touchpoint
• Blog Post: Experiential Commerce: 3 Goals and an Incremental Approach
Connect With CoreMedia
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington, London and Singapore. CoreMedia’s clients include global brands, such as the Association of American Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, JD Group, Tchibo, Telefónica Germany and ZDF.For further information, please visit www.coremedia.com.
(1)Forrester “Content And Commerce: The Odd Couple Or The Power Couple?” by Peter Sheldon and Stephen Powers, Nov. 19, 2013.