CoreMedia and NetSphere Strategies Partner to Enhance Customer’s Experience
Partnership Puts Online Experiential Tools in the Hands of Business Users
SAN FRANCISCO, September 23, 2014 — CoreMedia, a leading Web Content Management (WCM) company, today announced its partnership with NetSphere Strategies, a boutique company. This partnership provides joint customers with the experience and technologies required to be successful in today’s fast-paced online shopping market. To highlight this partnership, a three-part webinar series has been developed to educate e-Commerce, marketing and IT professionals on advanced search practices and solution advancements to help companies successfully drive increased traffic and engagement with relevant products and information.
“Our goal has always been – first and foremost – to help our clients succeed," said Stephan Moen, CEO at NetSphere. “We do that by having a deep understanding of their platform of choice – IBM WebSphere Commerce. But that is just one piece of the bigger e-Commerce picture. When our clients have access to applications like CoreMedia LiveContext, they are better equipped to create meaningful relationships with their customers. And this is the exact type of insight and value that we provide as a business partner.”
Organizations are dealing with the need to deliver real-time relevance to their online offerings, but are struggling with these requirements due to internal challenges. This partnership fortifies the relationship between the business professionals and IT teams by putting the controls into the business users’ hands while ensuring that IT’s requirements are addressed. The result is the perfect blend of solution and services that ensures success in delivering engaging and immersive online experiences.
“At the heart of all that we offer is the constant route to ensuring our customers are successful online. Differentiating and providing compelling customer experiences requires innovation and experience,” said Glenn Conradt, VP of Global Marketing at CoreMedia. “We are excited to partner with NetSphere Strategies to offer deeper knowledge and stronger capabilities so joint customers can not only navigate the new world of experiential commerce, but consistently deliver relevant immersive experiences to shoppers.”
NetSphere’s business philosophy is to work in tandem with its clients to identify the business and marketing tactics that will ultimately produce the long-term, sustainable profit coveted by NetSphere’s customer base. With deep development skills in IBM WebSphere Commerce, the team of e-Commerce experts at NetSphere helps fill the void for businesses that may lack the proper skill sets or industry insight.
CoreMedia LiveContext 2.0:
CoreMedia LiveContext 2.0 allows businesses to leverage experiential commerce to connect customers with an engaging experience through the seamless blending of brand, content and community resulting in increased visitor traffic, brand awareness, sales and customer loyalty. The application has three foundational components:
- Visual Engagement: Great design elements, exciting layouts and a mobile-first responsive and adaptive approach enable e-Commerce and marketing professionals to design experiences that attract and engage shoppers.
- Immersive Content: Through product-aligned storytelling, e-Commerce professionals can deliver inspirational, content-driven stories that are seamlessly embedded with product information.
- Incremental Innovation: A grow-as-you-go approach ensures that operations won’t be disrupted while evolving to experiential commerce. A fixed-price rapid-deployment offering, aligned with tangible business value and delivered within as little as 10 weeks, is provided.
Webinar Series Details:
In early October, CoreMedia and NetSphere Strategies will deliver a three-part webinar series sharing industry trends, knowledge, techniques and technology to successfully navigate the growing online shopping market. Enhancing the customer experience is critical in delivering the right products and information shoppers today demand. Attendees to the webinars will learn how to leverage search merchandising and improve customer engagement through improved placement and access to content, imagery and social channels. These webinars provide the perfect blend of knowledge, talent and industry leadership to ensure success in the fast-paced online engagement and shopping market.
- Blog post: The Perfect Match: Building a Healthy, Meaningful Relationship between Content and Commerce
- Video: CoreMedia LiveContext video
- Webpage: CoreMedia LiveContext
Connect With CoreMedia
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington, London and Singapore. CoreMedia’s clients include global brands, such as the Association of American Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, JD Group, Tchibo, Telefónica Germany and ZDF. For further information, please visit www.coremedia.com.
About NetSphere Strategies:
NetSphere Strategies is a boutique e-Commerce company headquartered in Downers Grove, Illinois, a western suburb of Chicago. As a full-lifecycle Certified WebSphere Commerce IBM Business Partner, NetSphere helps its clients leverage the same e-Commerce engine that Target, Allen Edmonds and Bass Pro Shops rely on. Since opening its doors in 2004, the company has provided a full complement of services that starts by delivering strategic consulting and creative design and that continues through building innovative solutions and providing ongoing post-project support.