CoreMedia Extends Integration to the IBM Marketing Cloud

Create timely and relevant content through real-time integration of Web publishing, e-Commerce and Marketing Automation

SAN FRANCISCO, April 6, 2016 - CoreMedia, a leading digital experience (DX) company, today announced the official validation of its integration with the IBM Marketing Cloud, a cloud-based digital marketing platform that provides email marketing, lead management and mobile engagement solutions. This integration builds on the capabilities of its existing CoreMedia LiveContext solution, which augments IBM-powered Web stores with content and digital asset management capabilities – and extends it to support omni-channel digital marketing.

By extending CoreMedia LiveContext to connect with the IBM Marketing Cloud in addition to IBM WebSphere Commerce, joint customers can easily create personalized email newsletters and targeted landing pages that are seamlessly integrated with their existing Web content, media assets, and e-Commerce data – all from a single user interface. This deep integration includes flexible templates, pre-built design elements, and instant previews to improve editorial efficiency and increase the visual impact of omni-channel marketing campaigns. Business users can prepare landing page and email content in CoreMedia Studio and deliver it to the IBM Marketing Cloud with a single click. Additionally, the solution’s advanced personalization tools allow business users to access customer data from multiple source and use it to significantly improve the relevance of all targeted communications.

“Extending our in-depth integration to IBM Marketing Cloud makes it significantly easier to produce engaging content that is supported by real-time data,” said Jochen Toppe, VP of Product Management at CoreMedia. “The combined capabilities these three systems ensures online retailers can deliver a customizable experience with the right content at the right time.”

CoreMedia LiveContext is an out-of-the-box solution that provides seamless and real-time, Ready for IBM Commerce validated integration with existing WebSphere Commerce product catalogs, pricing systems and front-end modules. CoreMedia LiveContext provides unsurpassed capabilities for enhanced digital experience management to any B2B or B2C customer using IBM WebSphere Commerce and Marketing Cloud. Customers can build upon their existing investments without sacrificing years of effort or putting current operations at risk.

This integration is available now at no additional cost to existing CoreMedia and IBM WebSphere Commerce  and IBM Marketing Cloud Customers.

A video demo of this new integration can be seen here.

About CoreMedia

CoreMedia is a leading digital experience (DX) company that has been powering the online strategy of organizations across varied industries for more than 19 years. We partner with our customers to connect them with their audiences wherever they are by seamlessly integrating digital, e-Commerce and social media assets, accelerating time to market, and increasing the productivity of business users. Our solutions also help transform e-Commerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty. Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, Washington DC, London and Singapore. CoreMedia’s clients include global brands, such as Australian Broadcasting Corporation (ABC), BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot and Telefónica Germany.