Clearstream improves customer experience with CoreMedia 7
Deutsche Börse Group subsidiary relys on CoreMedia for clear online communication
San Francisco, July 22 – Clearstream, an international central securities depository (ICSD) and a global provider of post-trading services for securities transactions, uses the CoreMedia 7 web content management (WCM) system for its new online presence. More than 2,500 financial institutions in more than 110 countries use Clearstream for the Eurobond market and for securities services in 53 domestic markets.
The company, which belongs to the Deutsche Börse Group, employs the WCM solution from CoreMedia primarily to present its products and services. Implementation of the system was handled by CoreMedia’s technology partner init, an Internet and IT service provider specializing in e-government and e-business.
With the help of CoreMedia 7, Clearstream has completely revised its information architecture and given its website a new and modern look. As a result, Clearstream’s web presence has benefited from improved and intuitive usability as well as optimized search options. All of that translates into greater user-friendliness. Clearstream is the fourth subsidiary of the Deutsche Börse Group to opt for the WCM system from CoreMedia, following the lead of the derivatives exchange Eurex, the IT and market data provider MD+S and the Leipzig-based electricity exchange EEX.
“Our affiliates have been using the CoreMedia systems successfully for several years now. The WCM system won us over too,” explains Roswitha Dehmel, Senior Vice President of Customer Information Management at Clearstream. “The website is the central information platform for clients, particularly for a company in the financial sector. Clear online communication and intuitive navigation are extremely important when it comes to offering our clients the greatest amount of transparency and the best access to information. We feel well positioned with the solution.”
“In terms of the cooperation with Clearstream, the primary focus was on communicating complex information in a clear and easily comprehensible manner. Usability of the website is now significantly improved thanks to the new information architecture," says Gerrit Kolb, CEO of CoreMedia, summing up the project. “We’re delighted that we’ve been able to win over yet another company in the Deutsche Börse Group, and we welcome Clearstream into the circle of CoreMedia customers.”
As an international central securities depository (ICSD) based in Luxembourg, Clearstream provides the post-trading infrastructure for the Eurobond market and securities services for 53 domestic markets worldwide. Roughly 2,500 financial institutions in more than 110 countries make up the company’s customer base. The range of services includes the issuance, settlement and holding in safe custody of securities, in addition to the Investment Fund Services and Global Securities Financing areas. With 12.3 billion euros under management, Clearstream is one of the world’s largest clearing and settlement providers for domestic and international securities. As a central securities depository (CSD) based in Frankfurt, Clearstream also provides the post-trading infrastructure for the German securities sector, thereby offering access to a growing number of European markets.
CoreMedia is a leading provider of web content management (WCM) software for companies whose online experiences should be targeted to the respective context of their customers, regardless of the channel or touchpoint being used. The CoreMedia CMS Suite creates unparalleled added value for companies by seamlessly integrating digital and social media content that enhances editorial productivity, and also improves the time to market under the most challenging of conditions. Companies are then able to better align their online strategies to the user, thereby increasing customer loyalty and ultimately boosting sales and efficiency.
CoreMedia was founded in 1996 and is headquartered in Hamburg. The company has offices in San Francisco, Washington, London and Singapore. The list of CoreMedia customers includes international organizations, such as the Association of American Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, JD Group, Tchibo, Telefónica Deutschland and ZDF.
More information is available at www.coremedia.de