IBM BusinessConnect Cologne | Seize the Moment

Visit CoreMedia on IBM BusinessConnect in Cologne


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Event Details

IBM BusinessConnect Cologne

October 20th, 2015 I xPost Cologne

09:00 am - 07:00 pm

xPost Cologne

Gladbacher Wall 5
50670 Köln

Visit CoreMedia at IBM BusinessConnect on October 20 in Cologne and let us show you how CoreMedia LiveContext is using current e-commerce systems to create the virtual experiences of tomorrow – worlds where customers can immerse themselves, explore and be inspired.

Attend our presentations: 

12:15 - 12:45 pm – Be creative when setting up an online shop: From cost drivers to revenue sources. 

More than ever, an online shop’s extensive visual representation is considered a unique selling point. Marketing requirements include creating the design and content in an efficient manner. The marketing department is tasked with combining both design and content and offering the customer an exceptional experience. Absent a far-reaching integration of the shop and content systems, creative work is destined to remain a cost factor. Speaker: Florian Grebe, VP DACH & EMEA, CoreMedia  

04:15 - 04:45 pm – Case study: How HOMEBASE redefined the shopping experience.

Homebase is one of the largest retailers in Great Britain and Ireland. Each year, it sells more than 38,000 home and garden products to more than 60 million customers. The solution devised by CoreMedia supports Homebase when it comes to offering even better customer consultation during the purchasing process, thanks to an appealing online experience and by proactively suggesting ways to furnish and decorate a home. Using the IBM commerce platform and CoreMedia Live Context, Homebase aims to enable its marketing team to have greater control over digital content, including websites, inspiring tips and microsites. That way, the online business can offer its patrons a customized and contextualized customer experience that is seamlessly integrated into the online shop. Speaker: Florian Grebe, VP DACH & EMEA, CoreMedia  

“Seize the Moment” is the slogan for IBM BusinessConnect 2015.

Are you ready to score new competitive advantages? After all, that’s what business is about. The potential for gaining a leading edge has never been greater. The digital revolution offers opportunities for every sector and discipline, and that includes you. Now’s the right time to respond to the ever-changing needs of customers. Link existing core systems with those of the future and beat out the competition with top-notch customer relations, maximum interactivity and advanced analytics applications, not to mention recruiting the best employees.

Looking to be motivated for exactly that? Then attend IBM BusinessConnect 2015 on October 20 in Cologne.

IBM customers will report on exciting projects at BusinessConnect in Cologne, illustrating how they racked up their business successes. IBM specialists will present their proven strategies and showcases. Take advantage of customer forums, panels and personal talks with experts and specialists. Make valuable contacts and gather new inspiration for your business.

Program details 

Any questions? Would you like to schedule an appointment? Please contact us!