CoreMedia at dmexco 2016
14. - 15. September, Cologne, Germany
14th to 15th September, Cologne
Cologne, Messeplatz 1, Congress-Centrum North
Hall 6.1 - Booth D079
Our preparations for 14th September 2016 are in full swing. This marks the opening of the eighth annual dmexco, the digital marketing exposition & conference and the biggest of its kind in Europe. The theme this year: “Digital is everything – not every thing is digital!” The focus of dmexco 2016 is on the advances in digitization now permeating virtually all areas of business and daily life. The 2016 event brings together more than 50,000 decision-makers from the marketing, technology, media and creative sectors. More than 40% will be from outside of Germany. And naturally, CoreMedia will be there too.
Next-generation content management for brands and e-commerce
This year, we’d like to invite you to our expo booth and our digital stage to see for yourself how our smart, flexible solutions for content management and digital assets management empower international brands and e-commerce businesses to break through technical and organizational barriers. CoreMedia lets you bring compelling digital experiences to every target group on every medium. As always, we’re bringing exciting customers to Cologne with us, where they will present their innovative CoreMedia-based projects to you.
Our focus points:
- Brands: flexible marketing and maximum brand value for all channels, countries and languages
- B2C commerce: seamlessly integrate content and e-commerce to grow conversion rates and strengthen customer loyalty
- B2B commerce: make complex B2B processes more efficient and deliver personalized experiences to boost customer satisfaction
Continental AG presents a dmexco seminar: Moving The Customer Journey Into The Fast Lane
In 2014, Continental decided on a new roll-out for its tires division website. Continental is among the leading automotive suppliers worldwide and currently employs more than 208,000 people in 53 countries. Their objective: to deliver high-speed guidance to customers researching their tire options online – across all channels, with outstanding performance and responsiveness. By the end of 2016, 50 national versions in 40 languages will be live.
In this presentation, Michael Christian Lorenz, the Team Lead in Online Marketing at Continental, is joined by Achim Reupert, Sales Director Marketing Solutions at avarto Systems (a CoreMedia Platinum Partner), and Florian Grebe, Chief Sales Officer at CoreMedia. They show how to use videos, animation and large-format images to create an engaging international customer experience for a premium brand; and, at the same time, how to enhance user satisfaction for the 200 online editors working with the system.
When: 14th September 2016, 3pm to 3:45pm
Where: Seminar 5
Title: Moving The Customer Journey Into The Fast Lane: Continental AG markets the ideal tire in 50 countries and 40 languages.
Free entry - Secure a free ticket
Once again this year, free tickets are available for dmexco. Registrations are open here from July 18 to August 15th. A friendly reminder: Cologne hotel rooms become harder to find and more expensive as the expo approaches. Book your accommodation early.