Say Goodbye to One-Size-Fits-All Online Retail Strategies
Say Goodbye to One-Size-Fits-All
Online Retail Strategies
Tuesday, June 28th
10:00am Pacific, 1:00pm Eastern
Master 8 Key Shopper Personality Types
Online Shopping has never been more popular. According to Ernst and Young, online shopping today accounts for approximately 10% of global retail sales and is predicted to reach 20% in the next five years.
However that doesn’t mean that everything’s perfect for online retailers. Relentless pressure from online-only discounters, as well as increased e-Commerce competition suggests that it’s getting harder to stand out in today’s increasingly crowded online ecosystem.
Unfortunately, rather than appeal to the broadest range of shoppers, most online stores remain committed to targeting impatient and price-conscious customers who know exactly what they want and are constantly in search of bargains. That’s fine, but it effectively rules out the large proportion of indecisive, reluctant or emotional shoppers – to name just three categories - who are looking for a much more engaging experience.
To help retailers avoid this trap, CoreMedia has prepared a two part Shopper Personalities webinar that is designed to help you identify the key shopper types and engage them more effectively.