razor TV powered by Singapore Press Holdings (SPH)

User-generated Web TV for Singapore

Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation. For over 25 years, SPH has been producing multilingual content for TV and radio programs, 17 newspapers and over 100 magazines.

In addition to traditional media channels, SPH also disseminates its content via web portals, mobile services and outdoor screens. Every day in Singapore, 79% of people over 15 years old read one of SPH's news publications.

Achieving engagement via user-generated Web TV

SPH wants to increase loyalty for its own media products among younger media consumers (18- to 40-year-olds). It also wants open up new sources of ad revenue and extend the SPH newspaper brand "The Straits Times" into TV formats.

The sub-brand "Razor TV" will be used to develop a Web TV platform that can involve users in program production by using a mix of features from the YouTube video platform and the facebook social networking site.

The platform is intended to create an attractive advertising medium for local businesses.

Razor TV: Local TV by users, for users

The innovative Web TV program "The Straits Times Razor TV" presents a 6-hour live broadcast every day. Program elements include interactive video news, chats, radio streams and lifestyle spots. This is the first time that Singaporean online users have been able to interact with a program in real time, via questions, ratings or comments. Users can also upload their own video and photo material online. With its strong local flavor and its informal style – the studio set is laid out like a living room – the program is marketed as a powerful advertising medium for local business. CoreMedia's local Implementation Partner is Ufinity.