Greater emphasis placed on social and mobile as well as increased visual engagement
Germany’s most popular news weekly, Stern, published by Europe’s largest printing and publishing firm Gruner + Jahr, has completely reinvented its multi-channel online news portal, STERN Digital with the help of CoreMedia. The portal’s structure has been enhanced to stimulate greater interaction with readers, and CoreMedia’s social media functionality allows STERN Digital to benefit from enhanced social sharing.
Visitors also have more options when it comes to commenting on articles. The aim is to foster an exchange of ideas and opinions among readers and the editorial staff, and to generate greater exposure for authors.
In addition to strengthening the social aspect and enhancing the visual appearance, STERN Digital is also improving its mobile capabilities. The enhanced online presence is built on a set of fluid, dynamic site templates that make it more flexible and modular. With greater emphasis on images and other multimedia elements, the publication’s online experience is to look and feel more like its print-based sibling.
CoreMedia’s rapid development framework, the CoreMedia Blueprint, provides advanced responsive templates that ensure that STERN editors only have to create content only once – with CoreMedia’s dynamic publishing system automatically delivering the right content to the appropriate channel. CoreMedia Studio, CoreMedia’s Web-based user interface, provides improved usability and integrated article preview for faster and more streamlined editorial workflows.