Collective production of information



  • Centralized content management for intranet, extranet and Internet
  • Clear communication processes within an international company
  • Up-to-date information for customers, dealers and staff
  • 6,200 internal users, editing staff of 100
  • 23.5 million page impressions and more than 99.5% availability


For over 90 years, CLAAS has been the standard in the agricultural industry for high-quality machines and services.

CLAAS is not only #1 in Europe for combines, but is also the market leader worldwide for silage harvesters. Employing a total of 9,000 staff, the family-run company maintains fourteen production facilities. Its network of around 100 distributorships and importers plus 5,000 specialist traders in 140 countries worldwide stays in constant touch to supply the agricultural industry with the most innovative tools of the trade.

How to achieve simple processing and distribution for a great variety of data from different sources?

Getting a complex product across to customers – a tricky business: CLAAS distributes its machinery exclusively via specialist dealers. Each market requires a different approach to negotiating offers, even as early as the distribution phase. And the after-sales business must provide dealers with a detailed store of up-todate information. The target groups for information are very diverse: information is distributed strictly according to technical need, area of responsibility and market. Before the project began, many of the documents were sent by fax or a mailed CD. This was expensive, slow and subject to error. The need was pressing for an Enterprise Content Management System. Goal: A web content management system for Internet, intranet and extranet with centralized document storage and targeted delivery. Data from SAP and other existing sources must be imported, modified and then returned to the original system. And the system must be so simple to use that all of its users will be able to access, input, modify and distribute information quickly and easily.

Centralized content management and SAP connectivity with CoreMedia CMS

CoreMedia CMS was chosen because of its modularity, open interfaces and its capability for connecting up to the company-internal SAP system. First, our Implementation Partner NIONEX created the CLAAS Partner Portal, to be used for global communication between Head Office and sales partners. Further project phases were used to create partner portals for national specialist dealers, a supplier network for suppliers and buyers, the intranet for CLAAS staff, and CLAAS.com, the corporate Internet presence that hosts the international websites. In addition, specialist dealers can also embed the CLAAS product range directly into their own websites.
The foundation of the content platform is known as "WebBase". This customer-specific core installation of CoreMedia CMS offers the same functions to all web-based portals. One of these features is "SiteEdit", which is used by staff to edit content directly in page preview mode. Power users can simply use the CoreMedia Editor. Uploaded images are re-sized to the correct dimensions automatically. A powerful differencing engine simplifies the task of tracking changes while the automated resubmission system ensures that no update is overlooked.
A Content Pool is used to store all of the product descriptions, manuals and presentations used by CLAAS, as well sales and trainings documents, marketing and shop items, user guides, photos, drawings, videos, animations, prospectuses and other content. Although all content is stored just once, content modules can be displayed within multiple services. The SAP system supplies data to CoreMedia CMS, which then processes and delivers it; a fully-featured SAP Portal integration is also underway. A Content Flow defines the workflow steps for content, while also offering the option of being notified about modifications to the source portal. The CoreMedia Workflow Server automates the approval process by using the stored access rights. Partner portals, supplier network, intranet and CLAAS.com: the content platform's various web portals have now been transformed into the central information hub for the company.