CoreMedia first to combine mobile OMA DRM with Microsoft DRM – Delivering cross platform interoperability for PC

Hamburg, July 21, 2005 – CoreMedia, the provider of trusted digital rights management (DRM), is the first company worldwide to combine the mobile OMA DRM standard with Microsoft DRM as a secure client implementation. CoreMedia now supports the interoperability of the two most common DRM standards with its Multi-DRM technology for enhanced interoperability between handsets and PCs. In addition CoreMedia delivers a plug-in for the Windows Media Player enabling PC playback of OMA-protected music purchased via mobile handsets. More media player software will be supported in the future. That means that, for the first time, consumers can transfer music purchased for their mobile phone directly to the PC without additional downloading.

As a recent study of the EU-project INDICARE has shown, consumers set a high value on music they can share between different devices and they are willing to pay for that ability: Consumers prefer paying 1€ for a song that runs on any device over paying only 50 cents for a song that runs on only one device.

"It's all about convergence. It is important for content providers and operators to offer their music services with cross platform capabilities, allowing their customers the choice where to listen to purchased music", says Dr. Willms Buhse, Director Products & Marketing. "With the combination of OMA DRM and Microsoft DRM CoreMedia again sets the pace as leader for Multi DRM and reaffirms its strong commitment to open standards and interoperability".

Just recently, CoreMedia has tested successfully in the first comprehensive OMA Test Fest for DRM 2.0 implementations for handsets, consumer electronics, PCs, and Servers. The OMA DRM 2.0 standard allows operators and content providers to use new distribution models such as Superdistribution to explore the opportunities of viral marketing. In addition OMA DRM 2.0 facilitates the converging mobile and PC market.

CoreMedia DRM has taken the lead in the mobile DRM technology industry for 3G service delivery platforms. CoreMedia DRM-enabled services for premium content such as music and video clips have already been successfully launched for 20 operators in Africa, Asia-Pacific and across Europe.

CoreMedia – Strategic Content Technology

CoreMedia AG is a leading provider of state-of-the-art standard software for content management systems (CMS), digital rights management (DRM) and multi-channel delivery. Specializing on the high-end market for demanding content technology and mobile service delivery, CoreMedia is an active member of the Open Mobile Alliance (OMA).

Founded in 1996 and headquartered in Hamburg, Germany, CoreMedia has over 120 employees and maintains a global network of partners that includes 500 professional consultants.

With over 1,000 licenses sold, CoreMedia is a global innovation and technology leader for content technology. After winning the A.T. Kearney "Best Innovator" award, CoreMedia was recognized by Deloitte as the fastest-growing software company in Germany. In 2005 the Red Herring Magazine ranked CoreMedia in their Top 100 European companies for its leading role in innovation and technology.

Leading portal operators and enterprises in all industries trust CoreMedia for high-quality service and integrated information management. Over 100 companies in 20 countries within the telecommunications, media, industrial and financial sectors have successfully employed CoreMedia’s technology, among them industry leaders such as Bertelsmann, Continental, Deutsche Telekom, debitel, GMX, O2, EPCOS, NEC-Mitsubishi, Nokia, SEAT, T-Mobile, T-Online, Vodafone, Wincor Nixdorf, plus more than forty public-sector organizations.