Comprehensive knowledge management for sales and distribution of fixed-line telephony products and services

Hamburg, 22nd June 2005 – T-Com, Europe’s largest telecommunications company, has launched its complex sales and distribution information system on the basis of CoreMedia CMS. The CMS platform serves the company's four central sales channels: direct sales, indirect sales via retail partners, wholesale distribution, and sales of fixed-line systems. The new multi-channel sales tool serves as a source of product information, handles orders, validates purchases and processes retailer commissions. The first two CoreMedia-CMS-based systems to be launched are PRODI, a product and services tool, and VHD (Vertrieb, Handel, Distribution: Sales, Retail, Distribution), both of which will be implemented by T-Systems' own resources. Two further systems for other sales channels are currently under development.

"Our organizational processes gain efficiency from the automated editing processes that CoreMedia CMS delivers. The work of our editorial staff becomes much easier. And for the members of our sales teams, the new portal is more clearly structured and easier to use," said Thomas Eckert, T-System's Head of Project Center ECM Portals & Integration.

Around 4,000 customer service agents use PRODI as a central source for up-to-date, detailed information about T-Com products. The high-performance CMS application handles 20,000 requests and 1,300,000 transactions daily. The second tool, VHD, is used by more than 8,000 employees of external sales partners, offering T-Com product information. Special personalization features facilitate trouble-free operation, while complex editorial workflows ensure that data is kept up-to-date.

Sören Stamer, founder and CEO of CoreMedia, pointed out the strategic potential of CoreMedia CMS: "The T-Com sales and distribution information system shows how businesses can apply our knowledge management systems for their own process innovations. When it comes to dealing with growing amounts of digital information, it is increasingly important for businesses to establish well-structured data management and clear control of editing processes."

CoreMedia CMS has already proven itself within Deutsche Telekom AG, serving as the technology platform for T-Online’s Web and mobile portals. T-Online has been using CoreMedia's Content Management System successfully since 2000.

About T-Com

With around 42.2 million narrowband lines – including T-ISDN channels – and 6.7 million broadband lines, T-Com is one of the largest fixed-network providers in Europe. T-Com serves consumers and small business customers in Germany, Hungary (through Matáv), Croatia (through T-Hrvatski Telekom) and in Slovakia (through Slovak Telecom).

About T-Systems

T-Systems is one of Europe’s leading providers of information and communications technology (ICT). Within the Deutsche Telekom group, the T-Systems brand symbolizes the strategic business area “Business customers”: this comprises some 60 multinational groups and large public authorities, as well as 160,000 large and medium-sized companies.

T-Systems’ solutions aim to advance with lasting effect the business of T Systems’ customers. The ICT service provider optimizes the processes of companies, reduces costs and thus gives its customers additional flexibility in their core business.

CoreMedia – Strategic Content Technology

CoreMedia AG is a leading provider of state-of-the-art standard software for content management systems (CMS), digital rights management (DRM) and multi-channel delivery. Specializing on the high-end market for demanding content technology and mobile service delivery, CoreMedia is an active member of the Open Mobile Alliance (OMA).

Founded in 1996 and headquartered in Hamburg, Germany, CoreMedia has over 120 employees and maintains a global network of partners that includes 500 professional consultants.

With over 1,000 licenses sold, CoreMedia is a global innovation and technology leader for content technology. After winning the A.T. Kearney "Best Innovator" award, CoreMedia was recognized by Deloitte as the fastest-growing software company in Germany. In 2005 the Red Herring Magazine ranked CoreMedia in their Top 100 European companies for its leading role in innovation and technology.

Leading portal operators and enterprises in all industries trust CoreMedia for high-quality service and integrated information management. Over 100 companies in 20 countries within the telecommunications, media, industrial and financial sectors have successfully employed CoreMedia’s technology, among them industry leaders such as Bertelsmann, Continental, Deutsche Telekom, debitel, GMX, O2, EPCOS, NEC/Mitsubishi, Nokia, SEAT, T-Mobile, T-Online, Vodafone, Wincor Nixdorf, plus more than forty public-sector organizations.