The customer: InProdiconInProdicon, Scandinavia’s leading digital content distributor for major music labels, uses CoreMedia CMS and CoreMedia DRM in its mobile music offering. Thanks to CoreMedia, InProdicon can support innovative business models for digital music, e. g. mobile downloads and superdistribution based on the open standards of the Open Mobile Alliance (OMA). Consumers are now able to back-up purchased content, use their content on different devices and securely share it with families and friends. Well equipped for digital music distributionInProdicon chose CoreMedia for several reasons, but the decisive factor was the software’s outstanding interoperability with a broad range of consumer devices, including PCs, set-top boxes and handsets from manufacturers such as LG, Motorola, Nokia, Panasonic, Samsung, Sharp, Siemens and SonyEricsson. CoreMedia’s software products make the following services possible: - Multimedia download services for PCs and mobile phones
- Viral marketing through superdistribution with an integrated reward system
- Delivery of preinstalled content to handsets and other CE devices
- Subscription-based “try-and-buy” offerings as well as gifting for digital content
Content for EuropeInProdicon has a wealth of experience in music retailing. In the past two decades, the Scandinavians have sold over 500 million music tracks from EMI. SonyBMG, Universal and Warner, as well as several local record companies. InProdicon, which acts as a wholesaler for leading Northern European Internet portals, music stores, network providers and device manufacturers, already has 13 download shops with a repertoire of over 300,000 items and plans to launch more than 30 shops throughout Europe and the USA. The service delivery platform based on CoreMedia technology distributes ringtones, music tracks and video clips and will soon be expanded to include movies, audio books and other forms of digital content. | |