International advertising campaigns confront advertisers with the challenge of producing advertising materials – leaflets, posters, mailers etc. – in multiple languages and print quantities at specified times. Approvals are costly, and materials coordination between headquarters, agency, and sales offices is an unsure thing. Adherence to CI guidelines and quality standards cannot be assured when production is decentralized. The solution is a web-based, easy-to-use application with central data storage for the decentralized production of advertising materialsThis server and web-based publishing system is used successfully by Continental AG for international advertising campaigns. It optimizes the production of marketing materials by streamlining and automating workflows. Coordination and bundling of work steps at headquarters, national sales offices, and creative agencies greatly reduces costs and effort. MediaManagement provides the approved layouts from the creative agencies to Continental’s 20+ European sales offices for content-only localization and adaptation (layouts are locked), and then sends the files to printers for quality control and production. The process is much faster and simpler than before. The rigorous separation of content and layout, combined with central data storage and flexible user access authorization, ensures adherence to Corporate Design and other guidelines at every point during production. In addition, the MediaManagement solution provides for multiple use of content, since Continental’s own content management system is one of the three pillars of the overall system. |