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Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Simple solutions to tame complexity.
What makes it smart?
World-class content management combined with the flexibility to innovate.
Delight customers at every touchpoint
Transform every touchpoint with experiences that keep customers coming back.
Create rich omnichannel campaigns and manage content across your entire digital estate from a single technology platform. Websites, social media, email, ads and point of sale, with our flexible platform you can handle any current or future channel.
Creative freedom, with central control
Give your teams the freedom to create, safe in the knowledge that intelligent workflows will always ensure content is on brand, market compliant and ready to go. Keep your campaigns on track with tools to share and repurpose content across channels, devices and markets., and bring them to life using the live preview tool.
Technical flexibility to innovate and evolve
Our hybrid headless architecture gives your developers the freedom to make our CMS their own. Fully accessible code means devs can use API connectors to create the perfect marketing toolkit for you. At the same time our core content management features come ready made, straight out-of-the-box with no customization required. You have the freedom and flexibility to choose.
Customer-centric personalization
Keep customers at the core of your campaigns with our content personalization tools. Personalize customer journeys with recommended content. Build personas and automate content experiences to match customer behaviors. Feed from your CRM and product inventory to connect customer insights and product info with your content. Connect advanced AI driven personalization tools with our pre-built connectors.
Multilanguage localization to drive ROI
Tailor content for your customers native language and culture. Adapt and publish multilingual content across unlimited locations. Track and merge translation changes from master languages and automatically publish approved content to local language sites. Localize SEO efforts and improve Google rank. Use currency tools to sync prices across locations. Integrate with leading translation platforms with our pre-built connectors.
Cross team collaboration
Remove bureaucratic hurdles by defining your own customized workflows. Manage users, creators, editors and stakeholders and co-ordinate teams without restricting their creativity. Keep track of live and completed workflows, so you know exactly where your content is in the process.
Manage your media assets globally
Centralize your digital content and media assets in a single, secure location with our built-in digital asset management tool. Ensure brand consistency across the board. Search, find and share assets across the organization. Reduce duplication of effort and drive collaboration with your teams.
Simple solutions
Review us so we can do better
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Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
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Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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