| Vodafone selects industry leading digital rights management solution from CoreMedia Vodafone, the world's largest mobile community, and CoreMedia, the content technology experts, today announce that they have signed a global agreement for the implementation of CoreMedia’s comprehensive digital rights management (DRM) infrastructure within Vodafone’s global service delivery platform for Vodafone live! with 3G. CoreMedia’s solution, which has been developed in accordance with the Open Mobile Alliance’s (OMA) DRM specifications and is based on JAVA, ODRL and XML, will allow Vodafone to securely distribute multiple content formats such as music tracks and videos. The solution offers differing levels of protection, from lightweight protection based on Forward-Lock and Combined Delivery, through to the encrypted form of Separate Delivery using the OMA standard. “Vodafone live! is a world-class consumer offering, providing the best mobile content and entertainment services available today” said Guy Laurence, Global Marketing Director – Consumer, at Vodafone. “The implementation of CoreMedia’s digital rights management solution clearly demonstrates Vodafone’s commitment to providing a secure mechanism for Content Providers to deliver rich media content to Vodafone live! customers, particularly with the launch of 3G multimedia services.” “Analysts expect data traffic and premium content revenues to grow to around $40 billion in 2007 once a viable DRM infrastructure has been put in place. By implementing CoreMedia’s DRM solution, Vodafone will be able to further enhance its leading position in the mobile industry,” said Sören Stamer, Co-Founder and CEO of CoreMedia AG. “We are excited to work with Vodafone to cost-effectively establish a secure, reliable and scalable OMA standard-based DRM solution.” Dario Betti, Analyst at Ovum, said: “Mobile operators have voiced their preference for open standards in DRM. Vodafone’s move is so far the most important step towards the OMA DRM solution by the mobile industry. CoreMedia was one of the pioneers in mobile DRM with a long history and experience in this market, but now they can also claim to be a leading player thanks to the scale and reach of this agreement." “With this global deployment and over 120 handsets with the OMA DRM available, we will see the mobile content business flourishing in 2005 based on consumer friendliness and interoperability,” commented Dr. Willms Buhse, OMA Vice Chair and Director Products & Marketing at CoreMedia. Vodafone has worked closely with handset manufacturers to ensure a consistent implementation of OMA DRM standards, to ensure a best of breed, end-to-end service for Vodafone live! customers. © Vodafone Group 2004. Vodafone is a trade mark of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.
For further information please contact:
CoreMedia AG:
Tina Kulow
*kulow kommunikation
phone: +49 40-432 77 005
cell: +49 171-806 54 96
tk@kulow-kommunikation.de
Vodafone Group:
Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310 Media Relations
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310 Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150
About CoreMedia – The Content Technology ExpertsCoreMedia AG is a leading provider of state-of-the-art standard software for content management systems (CMS), digital rights management (DRM) and multi-channel delivery. Specializing on the high-end market for demanding content technology, including mobile service delivery, CoreMedia is an active member of the Open Mobile Alliance (OMA) and a leading mobile DRM provider. Founded in 1996 and headquartered in Hamburg, Germany, CoreMedia employs over 120 employees and maintains a global network of partners that includes 500 professional consultants. CoreMedia combines the innovative power of a university spin-off with the sustainability of a founder-operated business and the stability of Deutsche Telekom as main shareholder. With over 1,000 sold licenses, CoreMedia is one of today’s most successful software companies worldwide. Leading enterprises have implemented CoreMedia Smart Content Technology for sophisticated service delivery and integrated information management. Over 100 of the foremost companies in 20 countries within the telecommunications, media, industrial, financial and public service sectors have successfully employed CoreMedia’s technology, among them industry leaders such as Bertelsmann, Continental, DaimlerChrysler, Deutsche Telekom, Debitel, O2, EPCOS, NEC/Mitsubishi, Nokia, SEAT, T-Mobile, T-Online, SEAT, RWE, Wincor Nixdorf, and the German government.
About VodafoneVodafone is the world’s largest mobile community, with equity interests in 26 countries and Partner Networks in a further 13 countries, serving over 147 million proportionate customers. Vodafone’s global consumer service offering, Vodafone live!, opens up a world of mobile colour communication, bringing news, information, email, chat, location-based services, games and shopping to customers’ mobile devices. |