Hamburg, July 22, 2004 –

olympia.ard.de

CoreMedia, the content technology experts, today announced that its newly launched Smart Content Technology v4.2. provides the infrastructure for the wide range of information available on German public TV station ARD’s brand new Olympic Internet site (olympia.ARD.de). The site has been created by a team lead by SWR. From August 13-29, the ARD Olympics special will provide users with the latest results, reports and detailed background information of the XXVIII Olympics in Athens on a daily basis. olympia.ARD.de went online on July 20 and will cover both the Olympic and the Paralympic Games.

The highly scaleable Smart Content Technology enables the website to operate smoothly, even with high traffic volumes due to an increased number of users and hits.

"CoreMedia Smart Content Technology has been optimally designed to cope with complex and demanding workloads generated by several editorial departments situated at different locations,” said Sören Stamer, Co-Founder and CEO of CoreMedia AG. “It is especially suitable for portals with high traffic volumes.”

Additional content and information is automatically assigned to the latest articles from the ARD editorial team as well as two web editors located directly in Athens. The "Read more" functionality provides users with a wide range of additional information on every article without the need for the editorial department to manually assign this information. "Our website provides Internet users with a fast, comprehensive and dynamic overview of the Olympic Games in Athens, and delivers an supplementary service to radio and TV reports," commented Karl Ewald, Project Manager (SWR).

The content management system allows olympia.ARD.de to automatically import the results as they happen so that they can be made available to users, the ARD TV channel as well as other Olympic TV channels immediately. Based on CoreMedia multi-channel technology, news and reports can also be called up via RSS ("Really Simple Syndication" is a platform-independent XML-based news format developed to exchange news and other web content).

CoreMedia's fast and flexible technology is the leading system for user-intensive and up-to-date sports coverage on the Internet which delivers information literally as it happens. Companies such as Sport1, T-Mobile, and the Deutsche Presse Agentur (dpa) also rely on CoreMedia for their up-to-date sports coverage – as well as DVB-T, also via WAP, SMS and MMS.

CoreMedia – The Content Technology Experts

CoreMedia AG is a leading provider of state-of-the-art standard software for Content Management System (CMS), Multi-Channel Delivery and Digital Rights Management (DRM). CoreMedia is focused on the high-end market for demanding content technology.

Founded in 1996 and headquartered in Hamburg, CoreMedia employs more than 100 professionals and maintains a global network of partnerships with more than 500 professional consultants. CoreMedia combines the innovative power of a university spin-off with the durability of a founder-operated business, plus the stability of Deutsche Telecom as main shareholder.

With more than 1000 licenses sold, CoreMedia is one of the most successful software firms world-wide. Leading Internet portals and corporations across all industries count on CoreMedia Smart Technology to meet the challenges of sophisticated service and integrated information management. Customers include more than 100 companies in 20 countries, from media, telecommunication, industry, banking and insurance and the public sector. Industry-leaders such as Bertelsmann, BundOnline, Continental, DaimlerChrysler, Deutsche Telekom, Debitel, EPCOS, NEC/Mitsubishi, Nokia, O2, RWE, SEAT, T-Mobile, T-Online, Vodafone and Wincor Nixdorf build on their success with CoreMedia technology.