Hamburger Sparkarsse with CoreMedia CMS

After intensive evaluation of well-known content management systems, the Hamburger Sparkasse (Haspa) has selected CoreMedia CMS for the production, maintenance and future construction of all services under www.haspa.de. Haspa favors the system from CoreMedia first of all due to its open architecture. Additional decisive criteria are the data consistency which is achieved with CoreMedia CMS and that it is a future-oriented system which enables the complete personalization of content. Furthermore, reliable investment protection offers the smooth expansion of customer services, for example, by integrating new digital services. The open system architecture of CoreMedia CMS guarantees a quick and efficient integration of open third-party systems. If required Haspa can call on the Live Server Architecture proven at T-Online to benefit from the system's linear scalability.

Selection Criteria for Haspa

CoreMedia CMS is implemented by Haspa for the central maintenance of all its online services content. Based on the consistent separation of layout and content as well as the structured storage of data in the CoreMedia system, the content can be composed as required according to customer groups and processed individually. This enables offers from a central databank to be generated for diverse services. The central data repository enables the consistent use and multiple use of the content in the different areas of the portal. The auto-publisher function is also especially important for time-critical, binding content from financial services providers, such as interest rates and conditions with limited validity.

Eva Ahrens, head of the online editorial department at Haspa, on the decision in favor of CoreMedia CMS: "CoreMedia convinced us. CoreMedia CMS is an suitable platform for our needs which are growing with future requirements. Using intelligent data models, we are creating a flexible system for the optimal administration and reusability of our content."

Sören Stamer, CEO of CoreMedia, sees the decision by Haspa as a confirmation of the flexibility of CoreMedia CMS as well as of the development strategy of the firm: "It is not by chance that financial services providers such as Haspa stake the implementation of their state-of-the-art finance portals and intranets on CoreMedia CMS: the extremely high degree of flexibility of our systems and the consistent implementation of open standards, with which we have already been able to win numerous media and telecommunications firms for CoreMedia CMS, are increasingly proving to be clear industry-spanning competitive advantages."