AIIM Market IQ Finds Organizations Target Enterprise 2.0 but Lack Clear Understanding – Corporate Culture Most Important Influencing Factor

The AIIM Market Intelligence group has released its Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated"

Silver Spring, March 25, 2008 – The AIIM Market Intelligence group has released its Market IQ study "Enterprise 2.0: Agile, Emergent and Integrated”. The study of 441 end users, underwritten by CoreMedia, Day Software, EMC, OpenText, Socialtext, and SpringCM, found that a majority of organizations position Enterprise 2.0 as critical or important to business goals and objectives, but that few organizations have a clear understanding of Enterprise 2.0. The single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.

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"Enterprise 2.0 is on the minds of most organizations,” states AIIM Vice President Carl Frappaolo. 44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27% positioned Enterprise 2.0 as having average impact on business goals and success.

How Critical is Enterprise 2.0 to Your Organizations Overall Business Goals and Success?

According to Frappaolo, Thats the good news. The bad news is there is still much confusion in the market concerning Enterprise 2.0. Of the organizations polled, 74% stated they have only a vague familiarity or no clear understanding of Enterprise 2.0.

How well is Enterprise 2.0 Understood in Your Organization?

Market confusion further evidenced in the study the failure of respondents to popularly select a common definition of Enterprise 2.0. AIIM defines Enterprise 2.0 as: A system of Web-based technologies that provide rapid and agile collaboration, information sharing, emergence, and integration capabilities in the extended enterprise.

One reason for this chasm between appreciation of impact and a lack of understanding of Enterprise 2.0 stems from the strengths of Enterprise 2.0, low-barrier, low-cost deployment. Many organizations are experimenting with facets of Enterprise 2.0, but few take a holistic strategic view to deployment.

Is Implementation of Enterprise 2.0 in Your Organization Driven More by Ad Hoc Usage of a Strategy?

The report, which contains over 50 pages of commentary and 71 distinct data points, includes some surprising insights. According to Dan Keldsen, report co-author and AIIM Market Intelligence Director, "Our research showed that senior management is as much behind the drive for Enterprise 2.0, as end users. This is a far different reality than popular market belief that Enterprise 2.0 is predominately being ushered into organizations through purely bottom-up user-based implementations."

Which Group Is the Primary Driver of Your Enterprise 2.0 Initiative?

While age had some influence on opinions and attitudes concerning Enterprise 2.0, the study found that corporate culture was a far more influencing factor on organizational adoption and success with Enterprise 2.0. Using a methodology I employed as a Knowledge Management consultant,” said Frappaolo, we segregated our surveyed organizations based on their affiliation with a Knowledge Management-inclined culture. This, more than any other single factor polarized other survey results. Organizations that exhibited a Knowledge Management-inclined culture were much further ahead in both adoption of Enterprise 2.0 and deriving value from it.

About the Study and Survey

This AIIM Market IQ was conducted during January 2008, and was administered through an online survey instrument. A total of 441 end users participated in the survey.

The authors thank the members of an advisory panel, who provided opinion and guidance on issues such as the construction of the market survey and general frameworks for the publication. Members of the panel were:

About AIIM and the Market IQ Program

AIIM is the community that provides education, research, and best practices to help organizations find, control, and optimize their information.

For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. Today, AIIM is international in scope, independent, implementation-focused, and, as the representative of the enterprise content management (ECM) industry - including users, suppliers, and the channel - acts as the industry's intermediary.

As the non-profit association dedicated to nurturing, growing and supporting the enterprise content management community, AIIM is proud to provide its Market IQ research at no charge. In this way, the education, thought leadership and direction provided can be leveraged by the entire community.