The customer: ZDF German TelevisionZDF has been broadcasting as a public national television institution from April 1, 1963. Based in Mainz, ZDF is one of the three most popular TV broadcasters in Germany. The challenge: Performance, flexibility and ease-of-use ZDF had been using a complicated CMS platform since 2001, and this was now to be replaced. The new Mediathek would be the first portal that would use the new CMS system as its base system. The technical coverage was also to be increased still further via the use of additional output channels and a simplified user interface. The solution: “Missed a program?” - TV on demand With ZDF providing general management, the team of Aperto (implementation), Pixelpark (design) and CoreMedia (consultancy) set to work on the major project, which was finished in a mere four months. Interfaces connect up ZDF’s internal production environment and the old CMS (which will continue to be used for the ZDF.de and heute.de portals until replaced) with the new content platform. A metadata processing module, developed by ZDF in-house, forms the technical link in the chain between the tapeless TV production studio, the video transcoding process and CoreMedia CMS. The ZDF Mediathek was launched as planned for IFA 2007. The service delivers video in TV quality, with maximum technical coverage: program items can be accessed via PC, via TV set (using Windows Media Center) or via cell phone while on the move. The open video standard H.264 is also used here for the first time, meaning that the programs can also be viewed by Mac and Linux users. Easy-to-use search features and a clean and simple navigation improve the user experience. Most video remains online for seven days after being broadcast – some for even longer. 250 members of the editing staff now look forward to a lightened workload, involving a simplified workflow, preview-based editing, a powerful editing search, integrated image editing, numerous drag and drop features and a system that responds almost immediately to their input. In addition, the CoreMedia CMS also provides the editing staff with valuable end-user feedback via the video rating system and the straightforward user statistics. Thanks to the open standards and the modular architecture, a number of service providers. | |
| |  | - ZDF Mediathek – Programs remain available on the Internet for at least seven days
- Automated feeding and transcoding for the broadcast items
- Viewable on all current PC models, on TVs via Windows Media Center, as well as on selected cell phones
- Available for Windows, Mac and Linux users via use of open video standard H.264
- Innovative user interface with a slider to choose between broadcast items, search options (while video is playing) or intelligent search
- Display possible on mini- or maxi players as well as in full-screen 16:9 format, with video bandwidths of 96, 512 and 1,536 kbit/s
- User ratings, visitor statistics
- Integrates directly with tapeless TV production technology and CMS to integrate with the network of ZDF Internet portals
- Simplified workflows for 250 editing staff
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