CoreMedia Web TV - Increase reach through Web TV Services

Web TV is the new television

TV viewing increasingly means Web TV via PCs and cell phones, especially among younger viewers. Users are viewing what they want, when they want. They make their own viewing schedules, only include content that they are interested in (this may also include skipping advertising) and save video for later viewing as required. They also load their own video clips onto video portals and build up user communities, which interactively choose their favorite clips by voting and writing comments. The future of TV as a medium is characterized by new content distribution opportunities via cell phone, PC, gaming console or podcast. Users will also actively participate in program development via user-generated TV, and on-demand services will make the traditional time and place for a TV broadcast irrelevant.

CoreMedia Web TV: a new way to do television

CoreMedia Web TV delivers people-centric™ software, which content providers can use to extend their cross-media value chain to include intelligent Web TV services. CoreMedia Web TV brings proprietary and third-party content together on one platform, structuring source content into multimedia program bundles. Bundles are associated with billing models such as subscription TV, PPV, DTO or advertising-supported, and are then connected to distribution systems such as TV, PC or cell phone. User feedback, whether comments, ratings, blog postings or actual user-generated video content, is integrated into the system using a direct online backchannel.

Management power for editors

An integrated workflow engine simplifies and accelerates the complex production processes experienced by large production facilities. Owner rights can be managed according to program length, market segment or media channel. Reliable billing for all services is guaranteed through the use of digital rights management provided by CoreMedia DRM. Today television broadcasters such as SWR, ARTE and the PayTV provider Premiere use components of CoreMedia Web TV, as does the car manufacturer DaimlerChrysler to run its corporate TV services.