CoreMedia and SoftCare unite competence and technologies for cross-channel publication

The integration of SoftCare K4 and the CoreMedia Content Management System enables the optimal tuning of media workflows for print, the Internet and mobile, as well as offering new possibilities for the utilization of content

Hamburg, September 6, 2007 - CoreMedia and SoftCare will be presenting the integration of their systems – SoftCare K4 and the CoreMedia CMS – at the IfraExpo in Vienna from October 8-11. The theme of the joint presentation will be “Manage any content – serve all media”. This solution crosses system borders to allow publishers, agencies and corporate publishers to use the complete spectrum of cross-channel publication and implement future-oriented content strategies. Both companies will be present at the SoftCare Stand (No. 640) in Hall A to show how K4 has integrated the Adobe Creative Suite and CoreMedia CMS, enabling content distribution in print, web and also mobile channels, and also bringing further benefits from advanced web features.

The workflow for this is truly simple in its conception, allowing the creation of all-in-one solutions such as a “Unified Newsroom”, or the utilization of external connections, as is often the case with agencies or corporate publishers. Initially, articles are created and edited in K4. Articles are then exported using the K4 XML Exporter, at which point the CMS takes over and publishes them using their own layout. In addition, special ads for the web can also be placed at this stage. CoreMedia CMS further extends the web-based functions to include an automatic Top 10 List, breaking news, a full-text search, RSS feeds, comment and email functions, plus an image and video gallery as add-ons to the print edition. “Our content management solution ideally meets the challenges of media and business in the age of Web 2.0,” states Sören Stamer, co-founder and CEO of CoreMedia. “Our content technology is directly tailored to match the needs and expectations of its users, and is a technically innovative and stable product. Not only this: our technology also extends the reach of the cross-media value chain to include Web TV and mobile services and thus support new business models.”

Viewed against the background of current developments in the market, the integration of the two systems presents customers with a truly ideal combination. Andreas Schrader, CEO SoftCare: “Publishing houses, agencies and corporate publishers can no longer ignore digital channels in preference to traditional print products. Indeed, the importance of digital channels is steadily increasing and the sharp increases in revenue for their commercialization are offering compelling chances for the future. It is therefore a logical step for us to pursue the strategy of enabling our customers to maximize the utilization of their content by networking precisely these channels.”

The publishing system SoftCare K4 can be integrated into existing production environments and offers numerous connections out of the box to systems such as asset management, newspaper/ad planning and automated publishing, and also to systems for the sourcing and management of data. The K4 Web Editor offers external editors an additional, browser-based mode of access to the system. SoftCare K4 is used by customers across the globe and supports the latest Adobe Creative Suite 3.

About SoftCare Software Service GmbH

SoftCare focuses on developing professional editing solutions for cross-media publication, using Adobe Creative Suite as a foundation. SoftCare K4 is a powerful, integrated publishing solution that unites efficient ways of working with proven time and cost advantages for its users. When used with SoftCare K2, the workgroup system, it provides an excellent foundation for entry into the world of professional publishing.

Founded in 1990, SoftCare works with a team of qualified global integrators in order to guarantee high-quality system support at the local level. More than 200 systems are already in use, with installations ranging from ten to more than 1,000 users. Publications using SoftCare to achieve their success include Focus, Capital, ADACmotorwelt, Die Zeit, Neue Zürcher Zeitung, BusinessWeek, New York Magazine, Playboy and LePoint, while corporate publishers include BASF, Siemens, KircherBurkhardt und Publicis. Find out more at www.softcare.de.