Today consumers can choose from a rich but fragmented set of isolated value-added services (VAS). But in many cases, consumers are unclear on the handset they may need as well as on the uniques of a specific service. It is thus imperative that benefits of the VAS are communicated more effectively, and that specific consumer segments are more efficiently addressed. Bundling is the capability to integrate heterogeneous product lines and platforms for forming single offers more flexible. It is especially useful in creating differentiation and brand awareness. This is particularly true in the mobile market, where the perception of a service is tightly coupled to devices.
CoreMedia Offer Management enables mobile network operators to create innovative VAS and communicating them effectively to customers. CoreMedia provides the capability for responding quickly to market needs. It also provides a full range of tools for content service innovation, marketing and delivery. CoreMedia Offer Management separates the concerns of different parties on the basis of a conceptual model of the relevant business entities, namely: Assets, Products and Offers.
Enterprise integration
CoreMedia’s flexible Offer Management adapts Vodafone’s VAS to the diversity of 27 individual MNOs and helps it to successfully capture heterogeneous local markets.
Supported by CoreMedia technology, SoftBank already provides approximately 2 million assets and links 2,400 different content service providers into SoftBank’s content protection and billing tag network.
Bharti-Airtel is India‘s largest MNO. CoreMedia software powers Bharti’s content platform, which delivers mobile, fixed-line and broadband-based VAS.