For hundreds of years, companies were characterized by their rigid hierarchies. Yet, while hierarchical systems were and still can be successful, hierarchy necessarily requires a degree of inflexibility. New ideas must first make their way arduously to the top of the pyramid, and information about decisions has to be relayed across many stages. The possibility of involving employees in company processes and allowing them to share their knowledge with others is left untried, because these hierarchical structures remain stuck in the rut of “departmental thinking”.
However, companies that are embracing the chances and risks of globalization, cannot afford to sustain such rigid structures any longer. They need the technical means to open up their communications – they need an intranet for knowledge sharing, where employees themselves are responsible for the quality control of the content, and which gives staff rapid access to precise data or recognized specialists within the corporation.
By using the technologies of Web 2.0 you pave the way for the change to Enterprise 2.0: you foster direct dialog between employees, partners and customers, aimed at the continual improvement of products and services, and support your staff through intelligent knowledge management. CoreMedia Social Software gives you the technical foundation for Enterprise 2.0: a platform with all the features from the Web 2.0 world: internal data can be stored in a structured form that lets it be rated by your users; employee blogs can be set up and act as drivers to raise your company-internal communication to the next level.
CoreMedia has already implemented the principles of E2.0 within its own organization. We have direct experience of the hurdles that stand in the way of achieving an open company culture. This valuable experience aids us in our continual further improvement of CoreMedia Social Software. We would therefore welcome the chance not only to showcase our technical solution, but also to give you the opportunity of experiencing our corporate spirit in person.
"Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers."
Andrew McAfee, Associate Professor, Harvard Business School