Musicshare – CoreMedia delivers the technology for music sharing and recommendations in social networks for T-Online’s Musicload and T-Mobile

Hamburg, September 14, 2006 – CoreMedia, the global provider of software solutions for convergent content business, delivers the technology for the Musicshare project, developed by T-Mobile and Musicload. The vision of legal, platform-independent marketing of copy-protected music is coming closer to reality:

Musicshare offers consumers attractive usage scenarios such as superdistribution with a reward system, domain management for the digital home, plus the uncomplicated transfer of music or other content from the PC to the mobile telephone, and from telephone to telephone. Superdistribution is a viral-marketing instrument that utilizes the power of social networks; it is based on recommending and sharing digital content. Musicshare is the first implementation that fully exploits the consumer-friendly functionalities of the Open Mobile Alliance’s OMA DRM 2.0.

"Consumers want to be able to play their music anywhere, and to legally share it with their friends. Interoperability is the basis for convergent entertainment," states Dr. Willms Buhse, Executive Director at CoreMedia.

Working in collaboration with Deutsche Telekom's Technology and Innovation division and Deutsche Telekom Laboratories, T-Mobile and Musicload have developed a prototype for legal music marketing. The CoreMedia DRM platform is the foundation for T-Mobile's and Musicload's groundbreaking new development.