CampaignManager: Teasers make successful portals even more successful

Teasers are powerful tools: They direct the attention of users and customers towards selected targets on your website, such as key items from your product portfolio. The encourage visitors to browse around your site, and to return often. Teasers are an important part of a pro-active online marketing strategy. In practice, however, the administration of teaser placement proves to be complex - and therefore expensive. Often this means that one of the most important elements of user guidance are not utilized effectively; content fails to reach key target groups, as visitors feel the site does not address their personal needs. Portal operators need a set of tools that enable them to not only design teasers, but also to dynamically and responsively manage their placement, position and frequency on the site.

The CampaignManager from SinnerSchrader: the intuitive tool for effective teaser management

The CampaignManager is an instrument that supports the daily management of teasers on your portal. Offering a superbly intuitive and easy-to-use interface, the CampaignManager is completely integrated into CoreMedia CMS. Creating and managing content for teasers is carried out in the same way as other content. The CampaignManager enables the site administrator to quickly and effortlessly manage teaser placement on the website, defining them in terms of position, time and target group. The optional reporting function offers an integrated and easy-to-use success measuring tool. With these highly effective instruments, the administrator can ensure that all target groups are strategically channeled to the key site content.

The CampaignManager forms a bridge between the creation of teasers and the planning of their placement, as part of an on-site campaign. It creates transparency regarding past and future use of teasers and measures their success. Make your online marketing processes more pro-active and effective with the CampaignManager from SinnerSchrader. Exploit your available resources with greater efficiency and address your customers and potential customers with highly individualized content.

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The CampaignManager has been developed by SinnerSchrader Neue Informatik GmbH on the basis of CoreMedia CMS 2005, using only open source Java frameworks additionally. Take advantage of the bundled expertise of an experienced internet agency and a successful CMS provider for your portal.