Near-time reporting on teaser level with Analytics

Success management for online services

Online services offer marketing decision-makers and editors direct feedback about the e! ectiveness of their activities: technology offers ways of precisely measuring success. However, the quality of the analysis is only as good as the system that gathers, analyses and presents the data. Dynamic page building, complex site structures, decentralized editing – there are many factors that can make a simple, speedy analysis difficult to achieve. And large-scale portals with high traffic loads present vast amount of data – a challenge to the capacities on the analysis system‘s processing.

CoreMedia Analytics: Precise near-time evaluation of clicks and content

CoreMedia Analytics is an analysis tool based on CoreMedia CMS which offers you a speedy overview of both click-rates and the most popular search terms, as well as the status of your content. CoreMedia Analytics is accessed via the editorial environment of CoreMedia CMS. Prize-winning usability, preview-based evaluation and single sign-on for content management and analytics support your staff ‘s online editorial work.

Standard reports and individual evaluation

In addition to the number of page impressions and the favorite entry and exit points, the system also offers information about the most popular search terms entered by users and editorial staff, and – uniquely among analytics systems – an overview of the current status of the content in the system. The analysis is presented as a chart or a table and can be altered as required. Individual analyses are also possible, such as the number of sales or new registrations.

Faster overview even during periods of higher traffic

CoreMedia Analytics is an out-of-the-box solution that is ready for application immediately as an integrated element of the CoreMedia CMS content management system. Large amounts of data such as those produced by high traffic portals present no problem to its sophisticated technology.

Analytics output manages dynamic content

Working together with CoreMedia CMS, CoreMedia Analytics delivers data input for dynamic positioning of teasers. By establishing target click rates, you are able to lay down display rules that regulate how CoreMedia CMS replaces or upgrades teasers depending on their click-rate success.